21 Ways to Improve Your SEO Campaign This Year

1. Digital PR has replaced guest blogging

  • Research Target sites
  • Check out what they post and what readers want
  • With a personal pitch and real value, approach these sites
  • Send them a piece of high-quality writing
  • EARN the high-quality connection
  • Enjoy the benefits and then continue to do so as often as possible

2. Combining Podcasting and Link Building

  • Active — Ensure you offer real value. Promoting your podcast through digital PR is a great way to reach your stakeholders and find other podcast hosts.
  • Passive — Recording and publishing without a promotional plan. Waiting for guest podcast opportunities or saying No, because you don’t see the value.

3. Increase the number of local citations

  • Messaging (Customers have the ability to instantly message you)
  • Safety and Health Attributes (i.e. Protocols for mask and vaccine passports
  • Pandemic-Related Attributes For Restaurants (Take-out or curb-side)
  • Online Services Listings (Does your company offer online appointments or quotes?
  • Call Logging (Record all calls made from Google Maps and SERPs).
  • Performance reports for Enhanced GMB (Deeper dives into traffic)
  • Black-Owned Business Attributes

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