21 Ways to Improve Your SEO Campaign This Year
New year, fresh SEO campaign updates You need to be vigilant about SEO because Google is always looking for ways to reward and assess optimized sites. Google is constantly updating its algorithms, providing new challenges and new approaches to help websites climb the ranks.
A second performance by the global pandemic in 2020 meant that more businesses went online and sought strategies to improve and maintain their digital presence. As brick-and-mortar businesses moved their products online, a few million eCommerce websites were created or rebuilt. Many of these businesses reached out to an SEO Consultant for the first time.
Google also released some significant updates that site and business owners should be aware of.
These are 21 SEO tips and techniques you can add to your list. Your SEO list for the year.
1. Digital PR has replaced guest blogging
Guest posting is one of the most important aspects of SEO. We don’t call it guest blogging anymore. It is digital PR. The term guest posting today conjures images of spammy tactics used in 2014 when Google’s Matt Cutts declared that guest posting was dead.
Today’s link builders don’t just blast content to every site (which was the norm in 2014), but instead, they use tried-and-true tactics that have been used in traditional PR for many years.
- Research Target sites
- Check out what they post and what readers want
- With a personal pitch and real value, approach these sites
- Send them a piece of high-quality writing
- EARN the high-quality connection
- Enjoy the benefits and then continue to do so as often as possible
Is that not a lot of work? You betcha! The old method doesn’t work anymore, and there is a lot to be gained from all the hard work. Moz in 2012 estimated that 30% of your SEO power was due to your links. Moz today estimates that your links may be worth more than 50%.
You’re only running your SEO race if you don’t build links. If you don’t have the time or desire to build links yourself, you should contact a link-building services company immediately.
2. Combining Podcasting and Link Building
You could fill up 80 blogs detailing how to do it properly, but I’ll limit my efforts to just the essentials.
Podcasting can be a great way to increase your SEO, brand awareness, and thought leadership. Passive roles are often a huge waste of time.
- Active — Ensure you offer real value. Promoting your podcast through digital PR is a great way to reach your stakeholders and find other podcast hosts.
- Passive — Recording and publishing without a promotional plan. Waiting for guest podcast opportunities or saying No, because you don’t see the value.
If done correctly, you can combine proven link-building strategies with podcast syndication to unlock big wins.
3. Increase the number of local citations
Even if you write the most impressive blogs and optimize your pages flawlessly, you will still struggle to rank if there aren’t local citations. These citations are very important for SEO.
This could mean being listed on review sites such as Yelp and Hotels.com. It all starts with your Google listing. In 2021, your Google My Business profile was renamed to simply your Google Enterprise Profile (because… They also revealed a few new features such as:
- Messaging (Customers have the ability to instantly message you)
- Safety and Health Attributes (i.e. Protocols for mask and vaccine passports
- Pandemic-Related Attributes For Restaurants (Take-out or curb-side)
- Online Services Listings (Does your company offer online appointments or quotes?
- Call Logging (Record all calls made from Google Maps and SERPs).
- Performance reports for Enhanced GMB (Deeper dives into traffic)
- Black-Owned Business Attributes
Check your profile You’re making it difficult for people to contact you, find you, or support you if your information is incorrect or incomplete. Even worse, If your profile hasn’t been claimed you are allowing shady rivals to claim it. Although it’s a dirty pool, it happens.
Originally published on The Tech Trend
