5 Best Strategies for Increasing and Tracking Audience Engagement
Audience engagement with translates into important, trackable metrics such as page views and emails opened. To understand your customers and to determine how to best engage them, survey your audience. To connect with prospects and customers, use journey maps, customer surveys, and marketing automation software.
Engaging your customers, regardless of your industry, is crucial. Your brand’s relevance and freshness will be maintained by audience participation, whether you are looking to create new leads or communicate with customers.
Audience engagement is measured in metrics such as page views, emails opened, and Twitter interactions. You don’t have to analyze every metric. However, it can be helpful to focus on certain metrics in order for you to reach your goals.
Five essential strategies to build and track audience engagement were developed by communications experts. Here are the essential strategies to build and track audience engagement.
Strategies to increase and track audience engagement
Your marketing plan should be engaging current customers and bringing in new business. There are many proven ways to keep customers interacting with your brand.
These are five strategies that experts recommend to increase and track audience engagement.
1. Know your audience
Audience engagement is an essential marketing element. Build your brand by knowing your customers. Also, understand your target audience. Who is following your brand? Would you like your brand to be followed by someone else? Has your audience changed?
Chevon Drew, senior communication manager at Colorlines and Race Forward, stated that sometimes your audience is different than the one you intended to communicate with.
He took baby wipes as an example. “A business can market baby wipes to parents for five years, and experience an increase in sales. However, it could also survey its customers to discover a significant uptake in baby wipes being used to remove makeup.
Drew stated, “That’s an example that I invented.” It illustrates the idea behind less assuming and greater surveying.
2. Use engagement to achieve company goals
Your marketing and communications departments might be separate depending on the size of your company. They should meet whenever revenue generation is discussed.
Elizabeth Riley Boyer, ex-VP of marketing and communications at ThinkCERCA, said that it is important to ensure that audience engagement initiatives are aligned with your company’s overall goals.
She suggests following the OKR framework. Google, Intel, and other large corporations use the term “OKR” to refer to company “objectives and measurable key results. Each key result describes how employees can collaborate in achieving an objective.
Riley Boyer said, “Almost all businesses have some kind of revenue metric.” “ThinkCERCA has great data about platform usage which results in great student achievement results which lead to increased customer expansions and renewals. My team is currently focusing on launching and growing engagement programs that support increased platform use among students and teachers.
Your engagement strategy should align with your brand image, not just your revenue goals. Tony Tran, the media marketing expert, pointed out that Wendy’s approach is different than the one Starbucks or Nike use.
You can engage in educational, supportive, and humorous ways, but your engagement should be consistent. It should reflect your company’s image and help you achieve your goals.
Originally published on The Tech Trend
