6 Top Competitor Monitoring Tools

As the saying goes, you should always keep a close eye on your competition. No matter what industry you are in, competitors are inevitable. And keeping track of their moves will be crucial for your business’s success.

A competitor analysis strategy gives you invaluable insight into what your competitors are doing and will give you a better idea of what works and what doesn’t work in your industry. It will help your team reveal opportunities and highlight failures you had not discovered otherwise.

What is a competitor monitoring tool?

A competitor monitoring tool is an essential part of every digital marketing strategy. It is an online service that monitors price changes, customer interests, organic and paid traffic, rankings fluctuation, published new content, website redesigns or job openings, and the latest hirings.

Depending on the area of the business you want to focus on, you may choose a competitor price monitoring tool, a social media monitoring tool for competitors, a keyword tracking tool, or a website change monitoring software.

Let’s explore six competitor monitoring tools that will help you stay on top of your competitors and uncover any meaningful insights to stay ahead of them.

Top competitor monitoring tools

1. Visualping

Visualping is a website competitor monitoring tool that helps you track changes on competitors’ websites and sends you an email notification every time a change occurs. You can use Visualping to monitor changes in prices, design, new content, announcements, and much more on your competitors’ websites. But you can also start watching their social media profiles, mentions on the media, online reviews, or rankings for specific keywords.

Visualping is a very simple to use and affordable competitor monitoring service that keeps you on top of your competitors’ moves saving you time and money. It is one of the best tools for competitor analysis as it has workspaces integrated so you can share information and reports with your team and keep evidence of your competitors’ online changes.

Originally published on The Tech Trend