7 Best Event Marketing Tools For Event Planners

In the last two years, event planners have overcome unprecedented challenges. In many cases, they had to reimagine how to plan and produce events and market them. Technology was the great equalizer that allowed people to meet, even though they were only able to do so from their homes or in small groups. In 2022, the world has opened up again, and in-person events and hybrid events are making an appearance. Event managers continue to rely upon tools to improve their event management efforts. Now, the challenge is to choose the best event marketing tools for your tech stack.

Even the most tech-savvy organizer can find it overwhelming. We have compiled a list of our top event marketing tools to help you promote your event. Let’s get started.

Four key reasons event marketing tools should be used

If you are looking for event technology to promote your conference or event, You want the right tools for your event. Event organizers use event marketing tools for many reasons.

1. Organizers sell tickets and manage attendees’ registration: They use social media and other promotional tools to generate buzz about their events and drive potential attendees to the event registration pages.
2. Collect rich attendee data: Inbound marketing tools, customer relationship management platforms, and registration data for attendees help organizers understand their audience demographics. They can then use this information to personalize event experiences, retarget ads and inform marketing campaigns.
3. Stay organized: Event marketing tools that promote seamless communication and collaboration allow event teams to work together on registrations, promotions, and ticketing campaigns. They also track workflows, performance, and other aspects.
4. overcome audience engagement: Event management software can help organizers overcome audience engagement problems. It helps them engage their attendees before and during the event. Gamification features can be used to promote your event, and event communities provide year-round engagement.

7 Best event marketing tools for event planners

1. Canva

Canva’s Drag-and-drop builders make any event organizer a skilled graphic designer. Designers can use thousands of pre-built templates to create professional-grade promotions such as social media ads, posters and event flyers, event swag and banners, mobile applications, and event swag.

Canva’s Pro version allows you to:

• Millions of stock photos, audio files, and videos are available.
• Upload your brand kit including colors, logos, and fonts.
• Invite more than one team member to collaborate.
• Premium design features such as templates, animation, background removal, and more are available.
• Unlimited files can be stored in the cloud

Originally published on The Tech Trend