How to Make Your Office Space Reflect Your Brand
When it comes to marketing, many companies think immediately about what they look like online and on traditional media such as billboards. Many businesses don’t take the time to consider how clients or customers see them when they enter their offices. Sometimes, all it takes is a coat of paint and a cup of coffee.
There are many creative ways to impress your guests with a consistent brand message every time they visit your office. It is equally important that employees are able to live and breathe the business brand values and company culture. All of this and more can be achieved through workplace branding!
6 Ways to Make Your Office Space Reflect Your Brand
1. Use natural lighting
Natural light has many benefits for our mental and physical health. Natural lighting can improve mood, energy, and stress levels.
This is not only for your employees. Imagine a client walking into an office with fluorescent lighting that has negatively affected their work environment. They will pick up on your mood. Imagine your customers getting greeted more cheerfully by friendly staff. Everyone will enjoy a better experience.
Use pastel-colored or off-white paint if you don’t have many windows. A bright carpet and perhaps a few mirrors to distribute light around the office. This is a great way to show your employees and customers that you are a positive, energetic company.
Originally published on The Tech Trend