Top 10 Market Research Tools
Market research tools are essential to every company’s success. Knowing the inside scoop on your target market is crucial in a world that seems like there is no end to the competition.
Organizations can use market research to discover not only the most important information about the market but also the smallest details that are often overlooked by the general public. Market research allows organizations to see the big picture and make informed decisions. This makes it even more important.
Fortunately, is now available in the 21st Century. We don’t need an insider to provide us with market data for research purposes. Some of the most advanced software tools are now at our disposal This would allow us to improve, evolve and empower our products and services for the people.
This blog contains a list of 10 top market research tools and software. We also include some key information that you need to know before you make a decision on which one you want.
20 Best Market Research Tools
1. Qualaroo
Qualaroo is the best market research tool. It’s also one of the most effective online survey tools for market research. It offers users a simple market research platform that is easy to use and also offers actionable insights.
Qualaroo helps you create user personas by advanced targeting. This helps you better understand your users to easily track their goals and behavior patterns.
Features:
- It is easy to set up, and you can immediately start receiving feedback.
- Professionally designed survey templates that ask the right questions.
- Real-time interaction with your visitors. Contextual responses are valuable.
- It is easy for users to determine the location and who are the survey targets
- Can assist in creating detailed customer journey maps.
- Based on engagement, ask for feedback about the app/website/product from the audience.
- Supports branching logic for easy access to redundant users
- Integration with popular tools such as Zapier, Hubspot, and Slack.
Pros
- It is ideal for measuring customer loyalty and satisfaction using Net Promor Score (NPS), surveys.
- This tool helps to collect user experience feedback (UX) at all stages of any product’s design.
- Test prototype templates using non-obtrusive pop-up surveys called Nudges (TM).
- The sentiment analysis engine makes it easier to analyze customer sentiments.
Cons
- Reports require more filters and export options.
- The survey dashboard does not have a bulk button.
Pricing: Starting at $ 0.0008 per Tracked Pageview/mo with a 15-day free trial.
2. Google Trends
Google Trends is an online market research tool that provides data in the form of trend lines. It’s free and available to all. When you enter a specific term into Google Trends, it will give you an accurate representation of how trendy that term has been over the course of time and also gives it a score out of 100.
Features:
- This shows the frequency of your search term in Google in relation to the website’s total search volume over a period of time.
- Add location filters to refine your search.
- The trend is presented graphically to allow for better visualization.
- It is easy to answer surveys from any device, mobile or tablet, as well as computer.
- Integrates with popular tools like Zapier and Automate.io.
- The data is organized into Google Sheets and can be presented instantly without any modifications.
Pros
- This tool is useful for obtaining keyword-related and geographical data about users.
- Instantly discover any spikes in search results due to special events
Cons
- Sometimes, the search term is not relevant.
- It only shows relative numbers. A comparison analysis is therefore necessary.
Pricing: Free to Use
Originally published on The Tech Trend
