Top 5 Campaign Management Software

It is the little things that make a difference when marketing campaigns win. Having the right tools for your team to maximize performance in each task is crucial. This article will help you select the right campaign management software system for your needs.

We discuss what to look for in campaign management software and review the top options on the market. Finally, we compare the solutions head-to-head so that you can make an informed decision.

What are we looking at with this article?

This article will help you select the right campaign management software for your company. We are a technology-driven business and have spent a lot of time testing different software options to ensure we find the best setup for our company.

Although it’s been a long road and we will continue to improve our tech stack, we have learned a lot about choosing and testing software tools over the years. We want to share this knowledge with you to help you select the right campaign management software.

Here’s a summary:

• What should you look for?: The attributes and features to look out for in campaign management software.
• TrueNorth review: All-in-one campaign management and planning system.
• ActiveCampaign Review: The best email marketing platform.
• HubSpot reviews: Multichannel campaign software.
• CoSchedule Review: Campaign Management for Content Marketing Teams.
• ClickUpReview: Project management approach to marketing campaigns.
• Comparison: This is a head-to-head comparison of the pricing, features, and usability of these tools.

This article is primarily about product reviews for our top picks. However, we will first go over the key features and qualities that you should be looking for in campaign management software. Next, we will review each product, examining the key features, pricing, plans, pros and cons, and our verdict.

We then compare all of our recommendations in a “head-to-dead” comparison section. This includes comparing the pricing details, features, and usability of each tool.

What do we look for in campaign management software?

Although campaign management software can reduce inefficiencies when managing marketing campaigns, it is important to keep in mind that every marketing team is different. Some people work in traditional offices with fixed teams, while others use agile, flexible frameworks that allow for remote working, rotation of staff, and deep collaboration (e.g. marketing and product development).

Some companies invest more in certain marketing channels than others. Your company might rely heavily upon content marketing, SEO, and email marketing. However, others may prioritize paid media, account-based, affiliate programs, and other strategies.

It is important to understand what campaign management software you require. You will almost certainly be able to benefit from some features that are only available on certain platforms. If you are heavily invested in email marketing features such as subject line optimization tools and email automation could be the best decision for you. However, companies who prioritize other channels will benefit from a different platform.

We can’t give you specific features, but we can show you the essential features that every company and marketing team needs in campaign management software.

Campaign planning

Look out for platforms that offer a lot of campaign planning tools if you feel generic project management platforms lack the necessary features to manage campaigns. If you take campaign planning seriously, providers are more likely to offer the features that you need to manage marketing campaign campaigns.

Other than that, campaign planning tools will increase the quality of your campaigns. It makes sense to access these features through the same platform that you manage them.

These are the key features of campaign planning that you need to be aware of:

• Campaign goals and milestones: Establish goals and milestones for your campaign by setting marketing KPIs and metrics that you can track as the campaign progresses.
• Idea: Tools and features that will help you and your team come up with better marketing ideas.
• Campaign simulation: You can predict the outcome of campaigns before you spend any money.
• Timeline: Sketch out the campaign activities and team members’ work schedules.
• Budget Management: Data-driven tools that help you to allocate a marketing budget for each campaign.
• Campaign templates: Templates that make it easier to plan campaigns. This is especially important if your campaign management system uses Project templates.
• Campaign Tracking: Built-in features for tracking campaigns and the ability to import data from platforms such as Google Analytics.

These campaign planning features are key to distinguishing campaign management software from standard projects management systems, which often lack the depth and marketing tools you require.

Marketing schedules and timelines

Project management systems often include multiple “views” that allow you to visualize your data in various ways. These views can be used to view your data in different ways, such as timelines, Kanbans, Kanbans, workloads, and lists. The timeline view is essential for managing marketing campaigns. It can be used to plan and manage your campaigns.

You can use the timeline view to visualize all marketing activities within your campaign. This will ensure that you have sufficient time and resources to complete them all within your timeframe.
Although most project management systems offer a timeline view, they are often reserved for more expensive plans. So make sure to check before you sign up.

Project management software’s timeline view is not designed for marketing campaigns. The TrueNorth Timeline view can be viewed again. You will see columns that show marketing spend and a hover tab that shows data points for expected spending, leads, and ROI. These are compared to the actual marketing figures.

This timeline view is not intended to be used for general project visualizations, but for planning and managing marketing campaign plans. Generic timeline views have a problem. They offer limited visualizations and data that are more focused on task management. Because campaigns are just one of the many types of projects TrueNorth has to offer, they can’t offer as much marketing functionality as TrueNorth.

Task management

Although task management is essential to running campaigns, it is also an area that requires compromises. Project management software will provide the best features for managing your tasks and workloads. This is in contrast to platforms that are geared towards marketing campaigns. All of the platforms that we have reviewed offer tools and features to help you manage your marketing tasks. However, not all of them are equal.

Originally published on The Tech Trend