Top 5 Visual Analytics Tools for Business Intelligence

No one has ever said, “I love to look through thousands of data tables to digest information.” The majority of data collected through business analysis tools ends up in a standard table with rows and columns. It’s possible to leave the data in this format, but it is not only tedious to view, but it can also make it difficult to understand the whole picture. You may be able to get a sense of the data’s contents, and you might even spot patterns. Visual analytics tools are needed to see the full story of your data.

What is Visual Analytics?

Visual analytics falls under the categories of visual business intelligence and visual business analytics (BA). It is basically a visualization of data analytics. Visual analytics is data presented in a visual chart or dashboard. This makes it much easier to understand than if it were displayed in endless rows and columns in a table. It makes it simple to see trends quickly and doesn’t take up too much time. Visual data analysis tools also make data analysis more understandable for people who are not data scientists.

It seems like the data to the right is a bit easier to work with. Imagine trying to spot trends in large tables in order to improve your email marketing effectiveness. You can see trends much more clearly with the data to your right.

Where does the “analytics” part come in? Visual analytics is more than just visualizing your data. It also does actual data analysis. Techopedia says visual analytics is unique because it uses statistical work, data mining, or other analytical work to visualize data.

Originally publish on The Tech Trend