What Is The Best Time To Send an Email?
Here’s an exercise: Check the datestamps of the emails that you have received in the last day. What did you find? I have noticed that the majority of my emails (especially my subscription emails) are sent between 9–10 am or 5–6 pm.
Although the answer to the question ” When is the best time to send my customers an email??” may not be exact, we have found that the times we listed above are in accordance with our findings. Continue reading to learn the best times to send an email based on our research.
When is the Best Time to Send An Email?
300 U.S. email marketers were surveyed and the majority said that the most engagement for their marketing emails occurred between 9 AM to 12 PM and 12 PM to 3 PM.
Data reflects the time of day when most people start their day and through the afternoon.
If you want to send emails with a promotion or sale, Try sending them at lunchtime, when your audience is most likely to be taking their breaks because They may be more likely at this time to check their email.
You can also specify what you are looking for when it comes to the time of day and what you should email, Here’s everything you need to Know:
We asked marketers in our survey which day of the week they get the most response from their marketing emails. 22,6% of U.S. marketers said Monday, 24,9% said Tuesday and 21,3% of U.S. marketers said Wednesday.
We asked the same marketers what time of day they get the most engagement from their emails. 34.9% replied 9 AM to 12 PM and 27.6% responded 12 PM to 3 PM.
This data suggests that the days with the highest engagement are the first three workdays, especially between 9 AM to 3 PM.
If you send an incentive to a client, like a gift card from Rybbon they will be more likely to notice it.
When deciding when to send emails, it’s important to keep your audience at the forefront of your mind. Sending emails to your buyer persona during their downtime is ideal if they are a professional working a 9-to-5 job.
Why Email is Important for Your Business
Our survey found that 85.4% of marketers use automation in their email marketing strategies. If you’re not using automated email marketing, your competitors are.
You can increase sales by as much as 14% with automated email marketing. This is a great way to offer your customers exclusive offers, such as sales on products or updates in the newsletter. Your readers will not find this information anywhere else.
Your emails should be customized to what your customers are interested in seeing. This will allow you to communicate instantly with them. Emails should include information that your customers want to know more about, such as discounts, business updates, or new product or service launches.
Automation is made easier when you have your emails already written and ready. AI tools help you create first drafts of emails that can be customized with recipients’ details.
You probably spend some time when you get to this option on your automated email tool wondering exactly when your audience wants to receive your message, especially if you have a limited-time deal. You want as many customers to read your emails as possible.
How to Measure the Performance of Your Email Sends
You may spend some time wondering exactly when you should use this feature in your automated email tool. Your audience will appreciate receiving your email, particularly if you include a limited-time offer. Many data sources provide different answers on this subject. One reason is that it depends on who you are targeting and how you measure success.
The best time to send an email could be different from the best moment to encourage people to act. Here’s a breakdown of the most important metrics for email:
Originally Published on The Tech Trend
